To influence transport initiatives to support growth and maximise the region’s potential in the long-term.

Transport Project Group Chair: Emma Fletcher − Managing Director, SmithsonHill

Emma Fletcher, MA (Cantab) MRICS graduated from the University of Cambridge (Fitzwilliam College) and qualified as a rural surveyor at Bidwells before diversifying into development. Emma spent five years at Hill working on regeneration and development schemes across East Anglia and London before becoming property director at Marshall Group Properties. In 2015 she became the managing director of SmithsonHill, is chair of a Community Land Trust, Vice-Chair of the Shelford and Whittlesford Rail User Group and currently sits on the Council of the Cambridge Forum for the Construction Industry (CFCI).

Project Team Members

Peter Blake – Interim City Deal Transport Director, Cambridgeshire County Council
David Braben – CEO, Frontier Developments
Andy Campbell − MD, Stagecoach East
Neil Cuttell – City Deal Executive, Greater Cambridge Greater Peterborough Enterprise Partnership (LEP)
Gerald Ellison – Bursar at The Perse School
Charlie Hamilton - Managing Director, Whippet
Professor Peter Landshoff* − Fellow of Christ’s College and Professor Emeritus University of Cambridge
Duncan McCunn − Corporate Director, Barclays*
Will Nicholls − Associate, National Development and Planning, Strutt & Parker*
Jane Paterson-Todd − CEO, Cambridge Ahead*
Mark Russell – Partner, Carter JonasKatharine Smith – Sustainability Manager, Addenbrookes
Sven Topel − Chairman, Brookgate*
Abigail Trencher - Partner, Birketts
Christopher Walkinshaw − Group Corporate Communications Director, Marshall of Cambridge*

* Member/Member organisation

Project Overview

As a Group, we use our combined experience to:

  • Contribute & Support: We contribute to the Greater Cambridge Partnership (GCP) plans on targeted traffic programmes and the wider transport priorities of the Combined Authority. We support sustainable economic growth by arguing for measures that will improve labour market flexibility and reduce environmental impact. 
  • Advise & Influence: We work with stakeholders across the private and public sectors to help create positions that are aligned and resources are combined to maximise the chances of success. We advise on proposals for how transport, housing and planning could be more effectively aligned. 
  • Create & Collaborate: We help to develop strategic thinking and collaborative responses, investigate new, locally-controlled revenue streams, which in turn unlock greater public or private sector investment and work closely with the business community, public and local authorities.

Progress to date

By approaching the University of Cambridge at an early stage in their research into the use of rapid transit to connect the North West Cambridge site and the Biomedical Campus, we were able to widen the scope of the project to look at potential transit solutions for the wider city region. Our investment also helped leverage additional funding, and engagement, from the City Deal (GCP) ensuring a joined-up approach could be delivered. The publication of the AVRT report has moved the debate forward significantly, leading to an independent assessment of the merits of this approach along with others, including light-rail.  This will enable a decision to be made by the local authorities to support investment into improving Cambridge and the sub-region, with a transformative solution for public transport. 

We were instrumental in initiating a new bus service from Trumpington Park & Ride to Cambridge rail station, using the guided busway and relieving road congestion around Cambridge Station. The R service, run by Stagecoach, operates at peak times providing fast journeys to connect with London trains and the CB1 area.  It quickly reached its target of 1500 customers to make it commercially viable.

Into the future

We will support the Greater Cambridge Partnership, the Mayor, the Combined Authority and national groups, such as the National Infrastructure Commission, across a number of initiatives to strengthen our public transport network, including:

  • The further evaluation of long-term transport solutions such as AVRT and light rail.
  • Consideration of a peak time traffic management programme, including the creation of new locally-controlled revenue streams, such as workplace parking levy and congestion charging, which could unlock greater public or private sector investment to fund major infrastructure projects.
  • Consideration of further options to strengthen transport connectivity between key employment and housing hubs.
  • Helping to develop and adopt appropriate way-finding solutions from major transport hubs and through transport route mapping.


Interesting Research & Publications


01223 653023


Sarah Brereton, Director, Limewash
01223 813 557

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